Good customer care is the lifeblood of any business. Just remember the one true secret of good customer service and act accordingly: “You will be judged by what you do, not what you say.”

You can offer promotions and slash prices to bring in as many new customers as you want, but unless you can get some of those customers to come back, your business won’t be profitable for long.

Good customer service is all about bringing customers back. And about sending them away happy – happy enough to pass positive feedback about your business along to others, who may then try the product or service you offer for themselves and in their turn become repeat customers.

If you’re a good sales person, you can sell anything to anyone once. But it will be your approach to customer service that determines whether or not you will ever be able to sell that person anything else. The essence of good customer service is forming a relationship with customers – a relationship that the individual customer feels that he would like to pursue.

Points to keep in mind during Customer service

1) Answer your phone.

2) Don’t make promises unless you will keep them.

3) Listen to your customers.

4) Deal with complaints.

5) Be helpful – even if there’s no immediate profit in it.

6) Train your staff to be always helpful, courteous, and knowledgeable.

7) Take the extra step.

8) Throw in something extra.

If you apply these eight simple rules consistently, your business will become known for its good customer service. And the best part? The irony of good customer service is that over time it will bring in more new customers than promotions and price slashing ever did!